Comments on: Optimizing PDFs for SEO http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Thu, 09 Feb 2012 02:57:14 +0000 hourly 1 By: How to Implement PDF SEO Techniques http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-419274 How to Implement PDF SEO Techniques Thu, 22 Dec 2011 17:17:36 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-419274 [...] appropriate SEO file naming conventions. On a standard website, you’d name your HTML and image files according to your target [...] [...] appropriate SEO file naming conventions. On a standard website, you’d name your HTML and image files according to your target [...]

]]> By: Chad http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-351656 Chad Fri, 28 Oct 2011 20:41:12 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-351656 We have many PDFs but since PDFs can be "landing pages" when properly optimized, we prefer to "embed" the pdfs within the body of our site... that way, we can have title tags, navigation, the asset itself, and anything else we want. Plus, visitors can actually see our website this way instead of just seeing a PDF. Does this technique have any drawbacks other than the embedded PDF not being liked by certain broswers? Or is there another way for us to embed PDFs in our site's template that all the engines/browsers prefer better? We have many PDFs but since PDFs can be “landing pages” when properly optimized, we prefer to “embed” the pdfs within the body of our site… that way, we can have title tags, navigation, the asset itself, and anything else we want. Plus, visitors can actually see our website this way instead of just seeing a PDF. Does this technique have any drawbacks other than the embedded PDF not being liked by certain broswers? Or is there another way for us to embed PDFs in our site’s template that all the engines/browsers prefer better?

]]> By: Jonathan http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-239292 Jonathan Fri, 07 Jan 2011 17:47:43 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-239292 Interesting article. I have just started work for a client that has a low ranking but a whole stack of PDF-based literature that is very well written. This could be the icing on the cake! Thanks Matt Interesting article. I have just started work for a client that has a low ranking but a whole stack of PDF-based literature that is very well written.
This could be the icing on the cake!
Thanks Matt

]]> By: Matt McGee http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-238858 Matt McGee Thu, 06 Jan 2011 06:24:26 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-238858 Written in 2006, James. You think it's a little bit outdated by now? :-) Written in 2006, James. You think it’s a little bit outdated by now? :-)

]]> By: James http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-238811 James Thu, 06 Jan 2011 02:58:39 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-238811 the thing is crawlers do now index content from PDF files I think this data is a little out of data but hehe =-) thanks for the information. the thing is crawlers do now index content from PDF files I think this data is a little out of data but hehe =-) thanks for the information.

]]> By: Jeff Swanson http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-204091 Jeff Swanson Thu, 17 Jun 2010 19:42:13 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-204091 I think andy has a good question here - about duplicate content. I'm not certain of the answer, but I would suggest using a unique summary of the PDF on the HTML page and having them download or open it for the full text. That way you avoid duplicate content issues - if they exist here. It's a good question because I want to be able to provide a PDF for users, but also want to make sure they visit my site. If they see a PDF result in the SERP's and click on it, they aren't actually visiting the domain, they just are opening the PDF. With an HTML version, you could at least get them on the site and give them the option. I think andy has a good question here – about duplicate content. I’m not certain of the answer, but I would suggest using a unique summary of the PDF on the HTML page and having them download or open it for the full text. That way you avoid duplicate content issues – if they exist here.

It’s a good question because I want to be able to provide a PDF for users, but also want to make sure they visit my site. If they see a PDF result in the SERP’s and click on it, they aren’t actually visiting the domain, they just are opening the PDF. With an HTML version, you could at least get them on the site and give them the option.

]]>