Comments on: Optimizing PDFs for SEO http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Sat, 19 Jul 2008 07:57:05 +0000 http://wordpress.org/?v=2.5.1 By: The Best Internet Marketing Posts of 2006 » techipedia | tamar weinberg http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-16897 The Best Internet Marketing Posts of 2006 » techipedia | tamar weinberg Thu, 13 Dec 2007 09:11:03 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-16897 [...] Optimizing PDFs for SEO (Small Business SEM) [...] [...] Optimizing PDFs for SEO (Small Business SEM) [...]

]]> By: Matt McGee http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-4103 Matt McGee Fri, 23 Feb 2007 07:09:13 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-4103 That's true, but this isn't about repurposing a web page in PDF form. It's about taking PDF material and making it more search engine friendly. Companies generate a lot of PDFs, so if they're being posted to the web, they should be optimized! That’s true, but this isn’t about repurposing a web page in PDF form. It’s about taking PDF material and making it more search engine friendly. Companies generate a lot of PDFs, so if they’re being posted to the web, they should be optimized!

]]> By: technomatters http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-3951 technomatters Wed, 21 Feb 2007 09:49:27 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-3951 i don't think making pdf's for seo, because many website CMS and directory softwares providing the url rewrite concept. i don’t think making pdf’s for seo, because many website CMS and directory softwares providing the url rewrite concept.

]]> By: Internet Marketing ile ilgili 2006′nın en iyileri at Savaş Şakar Kişisel Sitesi http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-2397 Internet Marketing ile ilgili 2006′nın en iyileri at Savaş Şakar Kişisel Sitesi Sat, 20 Jan 2007 05:52:45 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-2397 [...] Optimizing PDFs for SEO (Small Business SEM) [...] [...] Optimizing PDFs for SEO (Small Business SEM) [...]

]]> By: Matt McGee http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-1462 Matt McGee Tue, 28 Nov 2006 07:43:03 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-1462 Great reply and information, thanks Gradiva -- much appreciated. I haven't done much study of how and where that metadata title property gets used, so it's good to see what you've discovered. If you uncover more tricks/secrets about PDF SEO, please let me know. :-) Great reply and information, thanks Gradiva — much appreciated. I haven’t done much study of how and where that metadata title property gets used, so it’s good to see what you’ve discovered. If you uncover more tricks/secrets about PDF SEO, please let me know. :-)

]]> By: gradiva http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-1449 gradiva Sun, 26 Nov 2006 08:56:03 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-1449 Hi Matt - thanks for the interesting post! I definitely think that PDF listings in the search engine results can be about as ugly as it gets. From what I can tell, Google (the only engine I researched) may grab a page title from any of the following: - document meta data (title) - the first line of text - the file name - text from within the document that is formatted in larger font I never saw an example of a document that *did* have a metadata title defined in which the metadata title was not used. (In other words, as far as I can tell Google will always take the metadata title first, before the other options). (My research is about 6 months old so of course things may have changed.) Your readers might want to know how easy it is to define a document metadata title: just select File > Properties or File > Document Properties. Best wishes, Gradiva Couzin http://www.yourseoplan.com/ Hi Matt - thanks for the interesting post! I definitely think that PDF listings in the search engine results can be about as ugly as it gets.

From what I can tell, Google (the only engine I researched) may grab a page title from any of the following:

- document meta data (title)
- the first line of text
- the file name
- text from within the document that is formatted in larger font

I never saw an example of a document that *did* have a metadata title defined in which the metadata title was not used. (In other words, as far as I can tell Google will always take the metadata title first, before the other options). (My research is about 6 months old so of course things may have changed.)

Your readers might want to know how easy it is to define a document metadata title: just select File > Properties or File > Document Properties.

Best wishes,

Gradiva Couzin
http://www.yourseoplan.com/

]]> By: | Business Blogs - RSS Feeds - Business Case Studies | Business Thought Leadership | BNET http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-1355 | Business Blogs - RSS Feeds - Business Case Studies | Business Thought Leadership | BNET Thu, 09 Nov 2006 04:13:02 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-1355 [...] Matt McGee at Small Business SEM gives a succinct tutorial on optimizing PDF documents for search engines.  He points out that the Big Three search engines (Google, Yahoo and MSN) all can crawl and index text-based PDFs, and further notes: PDF optimization is similar to optimization for a regular content page. Try this: good use of keywords/phrases, appropriate headlines and sub-headlines, solid content that reads well to a human eye, etc. If the PDF will include images, a caption underneath each image would be a good idea, especially if the caption includes a targeted keyword/phrase. [...] [...] Matt McGee at Small Business SEM gives a succinct tutorial on optimizing PDF documents for search engines.  He points out that the Big Three search engines (Google, Yahoo and MSN) all can crawl and index text-based PDFs, and further notes: PDF optimization is similar to optimization for a regular content page. Try this: good use of keywords/phrases, appropriate headlines and sub-headlines, solid content that reads well to a human eye, etc. If the PDF will include images, a caption underneath each image would be a good idea, especially if the caption includes a targeted keyword/phrase. [...]

]]> By: Improve Your Ranks Through PDF » Unofficial SEO Blog - SEO Information much before its official! http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-1330 Improve Your Ranks Through PDF » Unofficial SEO Blog - SEO Information much before its official! Fri, 03 Nov 2006 11:58:32 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-1330 [...]  Avoid building  the file on Photoshop which creates an image file. Instead build it on text based programs such as MS Word or Adope Pagemaker. Unlike image file, text in a text file can be crawled and indexed by Google, MSN and Yahoo!. If the PDF file have  images then a caption with keyword and phrases can help in getting good ranks. Placement of file is also important. Spiders can easily crawl the content by placing the file near the root directory. In an article Optimizing PDFs for SEO  by Matt McGee, he has advised  for utilizing a keyword for naming the file. Creating a PDF file using principles will surely be of great help to you and your business. [...] [...]  Avoid building  the file on Photoshop which creates an image file. Instead build it on text based programs such as MS Word or Adope Pagemaker. Unlike image file, text in a text file can be crawled and indexed by Google, MSN and Yahoo!. If the PDF file have  images then a caption with keyword and phrases can help in getting good ranks. Placement of file is also important. Spiders can easily crawl the content by placing the file near the root directory. In an article Optimizing PDFs for SEO  by Matt McGee, he has advised  for utilizing a keyword for naming the file. Creating a PDF file using principles will surely be of great help to you and your business. [...]

]]> By: That Girl From Marketing » HP Says No Way to MySpace / Facebook, Writing a Social media Press Release, PDF SEO & So Tired http://www.smallbusinesssem.com/optimizing-pdfs-for-seo/288/#comment-1329 That Girl From Marketing » HP Says No Way to MySpace / Facebook, Writing a Social media Press Release, PDF SEO & So Tired Thu, 02 Nov 2006 01:22:50 +0000 http://www.smallbusinesssem.com/2006/10/31/optimizing-pdfs-for-seo/#comment-1329 [...] Optimizing PDFs for SEO: Ok Matt, I’m going to need you to create an RSS feed that I can automatically download to my brain, so I can just mindmeld your Blog posts.  BTW:  In regards to PDF optimization, I would also: Add relevant info to both the Document Properties and Document Metadata in Adobe. [...] [...] Optimizing PDFs for SEO: Ok Matt, I’m going to need you to create an RSS feed that I can automatically download to my brain, so I can just mindmeld your Blog posts.  BTW:  In regards to PDF optimization, I would also: Add relevant info to both the Document Properties and Document Metadata in Adobe. [...]

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