This caught me by surprise when it crossed my desk this afternoon: OpenTable is saying that it has more than 15 million restaurant reviews.
Really? OpenTable? That’s half of the 30 million reviews that Yelp reported in its last earnings call — but Yelp is counting reviews in all categories. If you’re just counting places to eat,
OpenTable has about twice as many restaurant reviews as Yelp.
I’m reaching that conclusion based on Yelp’s self-reported total of 30 million reviews, and its previous statements that restaurants make up only about 23 percent of its overall review count.
By my count, that means Yelp has about seven million restaurant reviews — half of what OpenTable claims to have.
I find that very surprising, primarily because OpenTable has very little penetration in my small/mid-sized market. I’m aware of only one local restaurant that uses it: Twigs Bistro and Martini Bar (a great place to eat, by the way).
OpenTable is primarily a reservation-making service (that, at least, is my impression of it) and we don’t have a ton of restaurants in this area that require reservations. I’m sure that’s the same in many other smaller and mid-sized communities. So, clearly, OpenTable is doing a lot of its business in bigger cities.
My impression is that OpenTable’s reviews are more like Foursquare tips in their length and depth, but looking at Twigs’ reviews, the mix of content is actually pretty good.
Anyway, I know I’ve said before that review counts are meaningless, and I stand by that in the long run. But what a surprise to find out how many OpenTable has in its system.