It feels like the folks at BIA/Kelsey and vSplash are trying to make me ill.
Just a couple weeks ago, they released a set of alarming statistics about the (sorry) state of small business websites — things like 60 percent of them don’t even have a contact phone number on the home page. And on Monday, they another cringe-worthy stat. Ready?
Less than 20 percent of small business websites have a link to the company’s social media presence.
Ugh. I “dislike” that stat.
Not all small businesses are actively using social networking, so obviously that number won’t reach anywhere close to 100 percent. A recent Borrell study suggested that about 64 percent of small businesses currently have a social media presence, and estimated that 80 percent will by the end of this year. If you trust those numbers, then you’d hope that more than 20 percent would also promote their social presences via their websites.
I suppose “there’s nowhere to go but up” applies right about now.