My latest contribution at the American Express OPEN Forum is now online, and it’s a two-parter that’s geared toward small business owners who are relatively new to SEO and PPC. I’ll explain:
The first part is a Crash Course in SEO and PPC, the two foundational pieces of search engine marketing. My task with the article was to provide a big picture guide that references some of the excellent articles already published on OPEN Forum for further reading.
The second part is an interactive SEO/PPC quiz that’s based on the articles that I listed in the “crash course.” So, if you’ve read those articles, you’ll do well on the quiz. It’s 25 questions, as I recall, and it tracks your points along the way.
Enjoy, and good luck if you take the quiz!