The National Assn. of Realtors says that 84% of home buyers in 2009 use the Internet to search for homes. It wasn’t always this way. Back in the day, early adopter real estate agencies not only had to market themselves online, but they also had to convince buyers to get online, too.
That ad is from the July 30, 1995, edition of the Tri-City Herald – my local paper. July 1995 is the same month Amazon.com was born. It pre-dates eBay. It also pre-dates Google. Yahoo was about a year old. Couple things I love about this ad:
- “…hundreds of Windermere listings in neighborhoods across the Northwest” — today, if you don’t offer the full MLS on your real estate web site, you’re just not trying. But back then, it was the height of technological wizardry to even offer a selection of listings on the web.
- The second half of the ad isn’t a sales pitch for Windermere Real Estate, it’s a sales pitch to convince readers to get online. How crazy is that? But also, how smart is that? I’m guessing Windermere’s web site was ahead of the curve in 1995, and getting more people online to see and experience this was probably good for business.
Online marketing has obviously changed dramatically since this ad was published 14 years ago. But that’s nothing to the amount of change that’s coming in the next 14 years. Have you thought about where your business will be in 2023? Where your customers will be? How you’ll convince them to come along with you? Might be worth a few moments of your time…