Happy Halloween! Time again for a roundup of the best search/marketing posts of the past month … this time we’re covering October.

If you’re new to SBS, this is a monthly feature. You can find earlier “Best Of”s for each month in the archives. Only rule is that my own posts are not eligible.

Local Search

• David Mihm: A “Local” Interview with Best of the Web’s Greg Hartnett

SEO

• Lee Odden/TopRank: SEO Basics: Will Moving or Changing My Site Hurt Rankings?
• Marty Weintraub/aimClear: Buzz Pocket Mining Tutorial: An Intersection of Keyword Research & Social Media
• Donna Fontenot/SEO Scoop: The 5 Goals Of A Search Optimized Page – SEO 101
• Peter Da Vanzo/SEO Book: URL Canonicalization: The Missing Manual
• Vanessa Fox: Is PageRank the Ultimate Measure of Online Influence?
• Bill Slawski/SEO by the Sea: Do Search Engines Love Blogs? Microsoft Explores an Algorithm to Increase PageRank for Pages Linked to by Blogs

PPC

• Joe Kerschbaum/PPC Hero: Learn the Basics for Building a Killer Keyword List
• Tim Cohn/Search Marketing Communications: Search Advertising Geo Targeting Options
• Dave Naffziger/Brand Verity: The Nuances of Search Engine PPC Trademark Policies

Link Building

• Jane Copland/SEOmoz: Help! My Industry Is Boring And My Imagination Is Hurting
• Chris Bennett/97th Floor: Little Old School + Little New School Link Building Tips Circa 2007
• Paul Teitelman/Search Engine People: Link Building 101: How to Evaluate the Power of Directories

Blogs & Blogging

• Darren/ProBlogger: 8 Reasons to Add a Newsletter to Your Blog
• Pete Caputa/HubSpot: 8 Ways to Write Quick Articles for Your Business Blog
• Bill Slawski/SEO by the Sea: What Suggestions Would You Offer a Beginning Blogger?

Social Media

• Ann Smarty/Search Engine Journal: Facebook Group vs Facebook Fan Page: What’s Better?

General/Online Marketing

• Rebecca Kelley/SEOmoz: Are You Forcing Your Users to Superfluously Click?
• Linda Bustos/Get Elastic: Product Recalls: Addressing Consumer Safety Fears On-Site

Analytics

• Bryan Eisenberg/Grokdotcom: 7 Deadly Sins of Web Analytics
• Bryan Eisenberg/Grokdotcom: The Ultimate Google Analytics Plugins, Hacks & Tricks Collection

Search Tech

• Mike Churchill/SEM Clubhouse: Domain Moving Day the Key Relevance Way

LOL Funny!

• Streko: Streko’s Survival guide to NYC during SMX