Have a look at what I came across while poking around on some local search queries last night:
That’s a search for “seattle italian restaurant” and, nope, I’ve never seen a TinyURL link used in a local business listing on Google (or any search engine, for that matter). This isn’t Google’s doing — the business owner has claimed this listing, added photos and business information, etc.
But he doesn’t seem to have a web site. The TinyURL link, interestingly, links to the restaurant’s business listing on Yelp, which has 48 reviews and a 4-star average — not much different than the 36 reviews and 4-star average right on the Google Maps listing.
Have you ever seen a TinyURL used like this in a local business listing? What’s your guess on why the business owner is doing this?