If you had any doubt that Google is firmly in the local reviews business and has every intention of owning that space, consider this small change to the local/Places search results. They’re not just “reviews” anymore … now they’re “Google reviews.”
Google is obviously banking on the trust that its name has earned over the years. “Google reviews” must be more trustworthy and valuable to Joe Consumer than just any local reviews. It obviously fits in to the larger Place Page changes from last month, which really minimized the visibility of third-party reviews on Place Pages.
Mind you … this little change may have already been spotted and blogged about by one of my fellow local search friends, but tonight’s the first time I’ve seen that change in the wording.
Has it been there for a while now??