After hemming and hawing for a bit about this post, I think it’s worth sharing even if you end up thinking Well, that’s a bit of a no-brainer, Matt. (Feel free to leave a comment to that effect if you’d like.)
Anyhoo, this comes from a recent Boston Consulting Group study that covered a wide range of web-related topics — one of which is the effect that web use has on small business sales growth.
In a nutshell, the study confirms what you surely would’ve assumed to be true: The more active a small business is in using the web to market itself, sell products, and support its customers … the higher growth that business will experience.
In the U.S., businesses classified as “high web” experienced 10 percent sales growth over the past three years, while “medium” and “low web” SMBs experienced a 5 percent decline. The numbers are pretty similar in a number of countries, as shown by Marketing Charts:
Like I said, there’s a “no duh” aspect to this, but still good to see some data supporting the value of having more than a minimal web presence.