I’m not listening in to the Facebook earnings call at the moment, but the tweets and news reports from it are circulating very quickly.
One stat that caught my eye came from Facebook COO Sheryl Sandberg, who told investors and listeners on the call that 11 million businesses are using Facebook Pages. She also reportedly said that “hundreds of thousands” businesses buy advertising on Facebook.
Here’s a CNET tweet with both statistics:
11 million businesses have pages on Facebook and hundreds of thousands of businesses advertise (live blog) cnet.co/LQp6MX
— CNET News (@CNETNews) July 26, 2012
I’m most interested in the first number — 11 million business pages on Facebook. To my knowledge, this is the first time that Facebook has self-reported how many business have pages.
That’s More Facebook Page than Google+ Local Pages
It’s been a while, but back in December, Google self-reported that eight million businesses had claimed their Place Pages, which are now called Google+ Local Pages.
At that time, and based on Google’s own numbers, about a million Place Pages were being claimed every five months. If that rate has held up, Google would be at about 9.5 million +/- claimed pages now — still below what Facebook is reporting today.
This isn’t really a surprise. When we do our GetListed Local University workshops around the country, we often ask for a show of hands and we always seem to have more SMB owners saying they have a Facebook Page than have claimed their Google business listing.
Now it’s finally nice to have more a show of hands to compare the two.