You may get tired of seeing articles that detail how small businesses are using Twitter, but I don’t. I love finding new examples of SMB success, and the New York Times published an article this week with several good examples.
One of the examples they featured is Humphry Slocombe, an ice cream shop in San Francisco. It seats 14 people, but has close to 300,000 followers. How?
“We have a product that changes daily. Our customers were asking, ‘How do you keep us up to date on the different flavors?’ Twitter was the perfect answer.”
That’s a quote from co-owner Sean Vahey in the Times article. He describes their tweeting style as “ice cream with attitude.” Like this:
The article offers Twitter advice for small businesses using several examples. The takeaways:
- First of all, listen
- Do not be boring
- A live version of a FAQ
- Create a focus group
- Soapbox for thinkers
- Starting small is fine
It’s all good advice, and the whole article is worth a read. Here’s the link again.