A healthy number of micro businesses say they’ll expand, explore, or maintain their social media marketing presence in 2011. VistaPrint surveyed more than 750 uber-small businesses in late January and early February and, of that group, 40% say they plan to explore social media or maintain their current presence. Another 34% indicated that they plan to expand their use of social media this year.
The stats (and the image at right) are from a VistaPrint blog post last week that covered the wider topic of micro business optimism for 2011.
In the survey, 88% of respondents said they’re planning on spending more on marketing (in general) than they did last year. When asked what they’d spend that extra money on, the number one reply was “setting up or enhancing a business website.”
If you’re not familiar with the term “micro business,” VistaPrint describes them as companies with 1-10 owners, less than $100,000 in annual revenue, and typically work out of their homes.