Comments on: Me and Seth are BFFs (AKA, Two Tips for Small Businesses)

By: Paul Flood

Paul Flood — Wed, 26 Aug 2009 23:45:05 +0000

Great post Matt, particularly the phrase “Your company web site isn’t really yours. It belongs to your customers.” If more businesses would apply this to their stores and companies in general, they would be a lot more successful.

I get the comment, “I want my site to…” frequently and using the response you suggest really has an impact. Either that or the deer in headlights look, meaning they are often incapable of looking at their business as a customer.

By: Mike Ramsey

Mike Ramsey — Wed, 26 Aug 2009 17:07:39 +0000

Matt-

I couldn’t agree more about focusing purely on google. The more I play around with caffeine, the more I see that some companies are going to really get hit big. It’s just like the stock market, you can take a gamble and put it all in one place, but my grandpda made money by spreading it around.

To take it even father, some people might ONLY focus on adwords, or local search results, or organic listings, or social media. But, the bang for your buck is combining all factors together into a big ol pool.

By: Michelle

Michelle — Wed, 26 Aug 2009 16:58:30 +0000

My biggest pet peeve as a web designer has been clients who ask for features on their sites that provide no value to their target customers.

Such a simple statement “What do your customers want from your website” will make all the difference.

Yes, Matt I’ll need to take that one myself as well.

By: Matt McGee

Matt McGee — Wed, 26 Aug 2009 16:46:09 +0000

You’re being WAY too kind, Brian, but thanks. Feel free to use that question, too. I don’t do web design anymore, so it’s collecting dust.

By: Brian Combs

Brian Combs — Wed, 26 Aug 2009 16:39:52 +0000

Both pieces of advice are truly solid, Matt. Seth should be honored to have his listed near yours.

And, I love the “What do your customers want from your web site?” question. If you don’t mind, I may have to steal that one.