If your small business is service-oriented, expertise is your product. It’s your value proposition and what sets you apart from your competitors. The better you market your expertise, the better you’ll grow your business.
How To Position Yourself as an Expert
The SEO/SEM industry provides great examples of selling a service-based business. Here’s a quick list:
1.) Blogging. Starting a blog and developing it into a trusted resource is great way to position yourself as an expert.
2.) Writing articles. Likewise, writing articles and giving them to already established sites in your niche will help create authority.
3.) Ebooks. Ask Aaron Wall if his ebook has been good for establishing credibility as an SEO expert.
4.) Viral Marketing. Hopefully, this is the result of numbers 1-2-3 above: You get people talking about a piece of great content on your blog, a great article you wrote, or the ebook you just published.
Recommended Sunday Reading
I mention all this because I just finished reading two things that anyone selling a service-oriented business should read. First, an ebook by David Meerman Scott called “The New Rules of Viral Marketing.”
The ebook has some great sections on promoting an ebook and using YouTube for viral marketing, and covers a few other good topics, too. You can read more about it and download the ebook on Web Ink Now.
The second recommended reading is Darren Rowse’s interview with Collis Ta’eed, co-author of an ebook called How to be a Rockstar Freelancer. If you’re thinking about writing an ebook and using it to promote your service-oriented business, you’ll find plenty of good advice based on Ta’eed’s experiences.
Together, you’ll get some excellent ideas for selling your service-based small business via ebooks, viral marketing, and more. Enjoy!