Comments on: Making the Case for SEO to Small Businesses http://www.smallbusinesssem.com/making-the-case-for-seo-to-small-businesses/508/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Sun, 23 Nov 2008 14:13:12 +0000 http://wordpress.org/?v=2.5.1 By: Why SEO is Important For Small Business? http://www.smallbusinesssem.com/making-the-case-for-seo-to-small-businesses/508/#comment-17682 Why SEO is Important For Small Business? Thu, 31 Jan 2008 02:59:33 +0000 http://www.smallbusinesssem.com/2007/02/13/making-the-case-for-seo-to-small-businesses/#comment-17682 [...] helps boosting up the search engine result positions of the site, increase site traffic and acquire relevant quality links. It is very important for the website to [...] [...] helps boosting up the search engine result positions of the site, increase site traffic and acquire relevant quality links. It is very important for the website to [...]

]]> By: Matt McGee http://www.smallbusinesssem.com/making-the-case-for-seo-to-small-businesses/508/#comment-3512 Matt McGee Fri, 16 Feb 2007 08:30:55 +0000 http://www.smallbusinesssem.com/2007/02/13/making-the-case-for-seo-to-small-businesses/#comment-3512 I like that idea, highrank - good stuff. Any time you can put it in such clear terms and show the opportunity in black and white (or green, I suppose!), you end up making the case pretty strongly. Thanks for commenting -- hope you'll stick around and share your thoughts and expertise. I like that idea, highrank - good stuff. Any time you can put it in such clear terms and show the opportunity in black and white (or green, I suppose!), you end up making the case pretty strongly.

Thanks for commenting — hope you’ll stick around and share your thoughts and expertise.

]]> By: highrank http://www.smallbusinesssem.com/making-the-case-for-seo-to-small-businesses/508/#comment-3360 highrank Thu, 15 Feb 2007 14:51:45 +0000 http://www.smallbusinesssem.com/2007/02/13/making-the-case-for-seo-to-small-businesses/#comment-3360 Nice post. I especially agree with #4 and # 6. With any business, small or large, it always comes down to money in the end. A pretty successful method I use is to find out what their average sale is worth to them. This is always crucial when it comes time to close the sale in order justify my costs while at the same time helping you determine what you should charge for your SEO work (it helps me determine anyways). Some small businesses "freak out" at the thought of spending thousands of dollars a month on an Internet marketing campaign until you show them the numbers and justify the marketing costs. For example, I recently had a small business owner call me extremely interested in my services. I had no idea how much money he had to spend on SEO. I asked him how much his average job is worth and I was suprised to hear him say $8-10,000 dollars. Now, proposing to spend $4,000 a month on my services is not so insane anymore if I can help him generate at least two new clients at month. Spending $4,000 to make at least $16,000 is money well spend. In this case, my client picked up 7 new projects in his 3rd month with me. Now I can use clients like him for testimonials or even to develop case studies to show to other businesses what SEO can do for them. Nice post. I especially agree with #4 and # 6.

With any business, small or large, it always comes down to money in the end. A pretty successful method I use is to find out what their average sale is worth to them. This is always crucial when it comes time to close the sale in order justify my costs while at the same time helping you determine what you should charge for your SEO work (it helps me determine anyways). Some small businesses “freak out” at the thought of spending thousands of dollars a month on an Internet marketing campaign until you show them the numbers and justify the marketing costs. For example, I recently had a small business owner call me extremely interested in my services. I had no idea how much money he had to spend on SEO. I asked him how much his average job is worth and I was suprised to hear him say $8-10,000 dollars. Now, proposing to spend $4,000 a month on my services is not so insane anymore if I can help him generate at least two new clients at month. Spending $4,000 to make at least $16,000 is money well spend. In this case, my client picked up 7 new projects in his 3rd month with me. Now I can use clients like him for testimonials or even to develop case studies to show to other businesses what SEO can do for them.

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