When I speak at the ongoing GetListed.org “Local University” workshops, the primary takeaway from my presentation boils down to this: Your customers are having a lot of local conversations on social media sites, and it’s a good idea to encourage and be a part of those conversations. So it was with a smile on my face that I saw this on my wife’s Facebook wall earlier this week:
There are four local businesses mentioned there; I circled them. And I think each one then also got a follow-up recommendation, too.
The recommendations from friends are great. But how smart would it have been for those businesses to be on Facebook, to be connected to local residents, and to see & take part in this conversation? I bet my wife would jump at the first one to offer her a 10% discount or some such thing. Because, remember, discounts are one of the main things we look for from businesses using social networks.