Local & Social Collide on Facebook

Filed in Local Search, Social Media by Matt McGee on October 29, 2010 1 Comment

When I speak at the ongoing GetListed.org “Local University” workshops, the primary takeaway from my presentation boils down to this: Your customers are having a lot of local conversations on social media sites, and it’s a good idea to encourage and be a part of those conversations. So it was with a smile on my face that I saw this on my wife’s Facebook wall earlier this week:


There are four local businesses mentioned there; I circled them. And I think each one then also got a follow-up recommendation, too.

The recommendations from friends are great. But how smart would it have been for those businesses to be on Facebook, to be connected to local residents, and to see & take part in this conversation? I bet my wife would jump at the first one to offer her a 10% discount or some such thing. Because, remember, discounts are one of the main things we look for from businesses using social networks.

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  1. Brad Smith says:

    Agree strongly with the point on the importance of businesses being on social media and engaged.

    However on the second point – I think that discounts are important but I also believe the businesses most successfully using social media are highly engaged in spreading good information.

    People are looking for great content from businesses – not just discounts. Look at any truly successful site like whole foods and you will find they are providing great info – not just discounts.

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