This is probably no surprise: Restaurants are the most oft-searched local search category in North America.
YP’s data include 563 million searches across a local ad network of 300+ publishers. Following restaurants in the top five local search categories are Financial Services, Auto Repair, Real Estate and Beauty Services.
I’m surprised that Lodging is all the way down in the No. 10 spot overall.
YP also breaks down the growth categories by platform. For mobile search, Wedding Planning and Hardware Stores are the top two growth categories for Q2 while Family Services and Financial Services are the top two growth categories for desktop search.
Local Search and Location
There’s also some fairly interesting location-related data in the YP report. Atlanta is said to be the local search capital of the U.S. — it has the highest number of searches per capita of any city, with four times more local searches per person than the US average. Florida is the top state for local searching.
You can’t help but notice that the 10 top search cities are all in the southern half of the country. Okay, we could argue over St. Louis and San Francisco, but play along … because the YP map basically repeats something that I wrote a year ago on Search Engine Land:
That article cites data from Chitika, an online ad publisher network, showing that eight of the top 10 local search cities are in the South.
What’s up with that???