Local Search Queries on the Rise
Found this Mike Boland post on the Kelsey Blog 10 days ago, but have been too busy to do anything with it before now.
Mike presents a pair of charts that Yahoo Local’s Atif Rafiq presented at SES Chicago earlier this month, both of which show a steady — you could say substantial — rise in the amount of local search queries. (Both charts use comScore data.)
This first chart above shows a 76% increase in local queries from February 2007 to February 2008. This second chart (below) — which, now that I’ve re-read the post, I’m not sure if it was part of Rafiq’s presentaton or something Mike put together — shows a significant rise in local search queries on a per searcher basis.
It’s good data to see; further proof of the ongoing growth of local search.