An update to my previous post on what local search looks like in Facebook’s Graph Search:
Facebook has started rolling out Graph Search fully to US users, and over the last six months, there’ve been a few changes in how local businesses show up in Graph Search local results.
The primary change that I’ve noticed is that text from a Facebook Page’s “About” section has been added to listings. I’ve seen this on restaurants (below), churches and hotels. Phone numbers are also showing up and, sometimes, the “like” count doesn’t appear.
That image is from my Search Engine Land article yesterday, Facebook’s Graph Search Then & Now: What’s Changed, where you can see some more of what’s changed between January and now.