earlpearl asks a good question over at the Small Business Ideas forum: What factors are involved in the local search algorithm?
As I said in that thread, I’ve not seen (or done) any research on this question. But in Google, Yahoo, and MSN, when you run the same search on both the main search engine and the local search engine, you get different results — and it’s not because the local algo simply ranks based on distance from the query location.
Compare these two searches:
In the regular SERPs, when you strip out the comparison sites (and some crap), you get hotels ranked in this order:
1. Hotel Monaco
4. Renaissance (Marriott)
In Google Local, the order is:
1. Crowne Plaza
2. Holiday Inn
4. Hotel Monaco
5. Vintage Park
Would love to learn more about what’s at play in the local search algo’s……