Here’s a great example of how listening can equal marketing on Twitter.
Yesterday afternoon I mentioned on Twitter that Feedburner has been pretty much completely ignored by Google recently. I actually tweeted it in the form of a question, asking people if there’s another product that Google has ignored as much.
Is there a more ignored product at Google than Feedburner? #hopenot
— Matt McGee (@mattmcgee) July 9, 2012
I had a few replies and conversations about other ignored Google products, and that was nice. And I also had a reply from someone I’ve never heard of, tweeted with, etc. — a total stranger offering me a couple links in case I was interested in a “supported, cared for feedburner alternative.”
— Phil Hollows (@phollows) July 9, 2012
Well, yeah, I’d give that some consideration. Feedburner appears to be a dead product at the moment and Google could cut the cord at any moment.
I clicked the links in that tweet and they took me to the FeedBlitz website. I’d heard the name FeedBlitz a couple times but never bothered to investigate who they are or what they do. After reading a bit, I was impressed enough to want to learn more — so I signed up to get their Feedburner migration guide (which I’ll read soon).
Anyhoo … it turns out that tweet came from Phil Hollows, the co-founder of FeedBlitz. He doesn’t follow me, nor I him. But he was obviously listening for mentions of Feedburner on Twitter and found my tweet. His reply was informative and helpful without being pushy or overly sales-y. And he may end up with a new, paying customer because of it.
And that’s how listening becomes marketing on Twitter.