I’m not feeling too hot tonight, but I want to get this on SBS as its own post rather than waiting until Friday and putting it in the Link-o-rama — this should be documented as part of Google’s very aggressive approach toward developing Maps/Local and pushing it to small businesses, which I’ve discussed here, here, and here.
The news today, reported by gSpy, is that Google is creating a team of foot soldiers to visit local/small businesses with these goals:
- Collect information about the business to be used in Google Maps
- Take digital photos of the business to be uploaded to Google Maps
Sell… err, Educate the business on Google Maps and Google AdWords
Here’s the Google FAQ about the new program, which it’s calling Google Local Business Referrals.
Greg Sterling and Perry Evans have some thoughts/analysis on it. Here’s mine: No chance this succeeds in any measurable way. I’ll file this in the same folder as the “click-to-call” idea, which I didn’t believe would work, and didn’t.