At the suggestion of one of its customers, Keyword Discovery has added “Question Phrases” to its list of searchable databases. This means you can now enter a keyword and, rather than get back related keywords, you get a list of related questions that searchers have asked. Question Phrases appears as the last choice on the “Databases” dropdown of the main search page:

This is cool because it’s a great and easy way to get new content ideas. Imagine you’re a dermatologist who wants to add articles to your web site, or needs new ideas for blogs posts. Just type in a general word like “acne,” and Keyword Discovery returns a list of questions that searchers have asked. It’s like having an instant focus group telling you what questions they have about your products, service, or industry.

A tool like this works best when you enter very broad, general terms. The list above shows results for the word “acne.” You want to enter short-tail phrases so KD can give you back long-tail questions.

WordTracker has a similar question tool, and together these both make a great addition to your ability to do highly targeted keyword research specifically with content development in mind.