Some interesting forecast stats in a release today from The Kelsey Group. These are predictions for the growth of mobile/local search between now and 2013:
- The percentage of mobile searches that have local intent will increase from 28 percent in 2008 to 35 percent in 2013.
- Currently there are 54.5 million mobile Internet users in the United States, representing 25 percent of online users.
- Approximately 15 percent of iPhone applications are local.
Kelsey also forecasts a big jump in mobile ad revenues, from $160 million in 2008 to $3.1 billion in 2013.
Whether the numbers are right or not, I have no doubt the trend is accurate. Smartphones are driving an increase in on-the-go Internet use, and smart small businesses need to take care of local SEO now.