Tip: If You’re Asking for Yelp Reviews on Twitter, Don’t Tweet @Yelp

Filed in Local Search, Reputation Mgmt. by Matt McGee on August 23, 2013 3 Comments

Everyone knows that you’re not supposed to ask for reviews on Yelp. No ifs, ands, or buts.

Do. Not. Do it.

Yelp doesn’t want you saying or doing anything more than telling customers, “We’re on Yelp.” If you go beyond that, they consider it review solicitation and Yelp might out you for everyone to see right on your business profile.

But that doesn’t stop a lot of local businesses. No, there’s a ton of SMB’s asking for Yelp reviews. And they’re not being sneaky about it.

How Not to Ask for Reviews on Yelp

The best advice I can share for small business owners is this:

Don’t ask for Yelp reviews. On Twitter. Especially with the @Yelp handle in your tweet.


(This post was inspired by Brian L.’s recent comment on Search Engine Land.)

Comments (3)

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  1. Phil Rozek says:

    Great stuff, M2. Thanks for posting.

    My Zeigarnik effect always gets the better of me, so I couldn’t help but check those businesses’ pages – as well as their filtered reviews. Based on the reviews I see that made it onto the pages after the tweets/requests, it looks like pretty sad results:

    Piezans: 3-4 reviews made it through, and none was filtered. (One of the reviews that made it through didn’t look solicited.) Pretty well-played, actually.

    Chop House: none posted successfully, and none filtered. Looks like their customers just ignored them.

    Red Carpet: same situation as Chop House’s. Totally ignored.

    Laugh Factory: one harsh, 2-star review. Probably not posted as a result of the tweet, though. Otherwise, it looks like nobody even tried to post a review after the tweet.

    Shift PT: 1-3 people posted reviews after the tweet, but they all got filtered.

    Little Greek: 2 relatively experienced Yelpers posted reviews successfully, but did so about 3 weeks after the tweet, so they probably didn’t do it because of the tweet.

    It’s bad enough these businesses seem not to know Yelp’s policies. Even worse is that most of their customers just ignore their tweets, which tells me the business owners are still in a push-marketing mindset and haven’t really gotten enough to their customers.

  2. Phil Rozek says:

    *Last sentence: meant to say “close enough to their customers.”

  3. Matt McGee says:

    I was too lazy to click through and look at these companies’ Yelp pages, so I’m glad you did, Phil.

    Yeah, I suspect a lot of it is just tweeting because they’ve been told that’s what they should do. Nevermind if anyone is actually seeing their tweets.

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