If you’re blogging and/or just producing content to market your business (and I certainly hope you are!), this post by Andy Sernovitz perfectly sums up what you want to be doing and why:
I wish I’d written that. It’s really short, so I’m not even gonna quote any of it. That doesn’t seem fair. 🙂
But it’s really great. Print it out, tape it on the wall, or do something like that as a reminder on how and why you’re blogging to promote your business.