If you’re blogging and/or just producing content to market your business (and I certainly hope you are!), this post by Andy Sernovitz perfectly sums up what you want to be doing and why:
I wish I’d written that. It’s really short, so I’m not even gonna quote any of it. That doesn’t seem fair.
But it’s really great. Print it out, tape it on the wall, or do something like that as a reminder on how and why you’re blogging to promote your business.