Small business owners: You want/need to find a great marketing consultant. You interview several people/companies and choose the one that best fits your needs. But finding a great advisor is only half of the equation. The other half? You need to be a great client, too — someone that consultants want to work with, want to move mountains for, and want to have fun in the process.
There was a great discussion on Sphinn this week about what makes a great client, with 12 contributions from successful online marketers around the world. Here’s what they said:
Traits of a Great Marketing Client
- Niceness. Says Julie Joyce: “I can tolerate most things but I cannot tolerate a rude, disrespectful client.”
- Commitment. This was my contribution. I wrote about this some time ago on this very blog.
- Action. Says Jaan Kanellis: “Taking action on your SEO recommendations and implementing quickly and accurately is the best feeling in the world.”
- Education. Says Hugo Guzman: “The more the client knows about what it takes to succeed (regardless of the marketing channel) the more of a facilitator that client becomes.”
- Paying on time. Says Todd Mintz: “Clients who don’t treat their financial obligations to you like the phone bill / power bill etc. aren’t worth dealing with.”
- Buy-in. Says Pete Meyers: “If you want to shoot yourself in the foot to prove your gun works, be my guest. I’ll be working with people who believe that what I do is actually worth doing.”
- Trust. Among several other things, James Svoboda says, “Showing enough trust to listen to professional advice.”
- Resources. Says AJ Kohn: “It can be frustrating to find a client who doesn’t have engineering resources to implement at all, or a client who can only implement a fraction of what you recommend.”
- Talk and listen. Says Jim Spencer: “It’s awesome when a client knows what they want. Also awesome when they can be taught that they have it backwards and proceed accordingly.”
- Partnership. Says Cindy Lavoie: “They are active participants, share their marketing ideas and brainstorm openly with us, respond to our information requests, actively discuss results & next steps, and are open to trying new approaches.”
- Reasonable. Says Rae Alton: “…a good client requests reasonable keywords. How can anyone write a link for licorice strawberry affordable? I dare you to make that work in a sentence!”
- Patience. Says Juno Sama: “I think it’s important for a client to understand how SEO works and that it is longterm.”
That’s a pretty good list right there, and you really should read the whole thread because there are additional commenters emphasizing certain points.