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	<title>Comments on: How Amazon.com Became the SEO-Smartest Retailer Online</title>
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	<link>http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/</link>
	<description>Because not everyone can throw thousands of dollars at the &#039;How do we market ourselves online?&#039; question...</description>
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		<title>By: Donace</title>
		<link>http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-41906</link>
		<dc:creator>Donace</dc:creator>
		<pubDate>Mon, 07 Jul 2008 22:42:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-41906</guid>
		<description>This ofc i feel is premeditated by amazon as if they rank high for a product name or category this will lead to more &#039;clickthroughs&#039; to their product page and added on to the fact that their prices are highly competitive would lead to greater sales.

It good to see people thinking :p</description>
		<content:encoded><![CDATA[<p>This ofc i feel is premeditated by amazon as if they rank high for a product name or category this will lead to more &#8216;clickthroughs&#8217; to their product page and added on to the fact that their prices are highly competitive would lead to greater sales.</p>
<p>It good to see people thinking :p</p>
]]></content:encoded>
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	<item>
		<title>By: This Week In SEO - 11/2/07 &#124; TheVanBlog</title>
		<link>http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-17716</link>
		<dc:creator>This Week In SEO - 11/2/07 &#124; TheVanBlog</dc:creator>
		<pubDate>Sun, 03 Feb 2008 19:42:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-17716</guid>
		<description>[...] How Amazon.com Became the SEO-Smartest Retailer Online [...]</description>
		<content:encoded><![CDATA[<p>[...] How Amazon.com Became the SEO-Smartest Retailer Online [...]</p>
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		<title>By: This Week In SEO - 11/2/07 - TheVanBlog</title>
		<link>http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15560</link>
		<dc:creator>This Week In SEO - 11/2/07 - TheVanBlog</dc:creator>
		<pubDate>Mon, 05 Nov 2007 19:50:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15560</guid>
		<description>[...] How Amazon.com Became the SEO-Smartest Retailer Online [...]</description>
		<content:encoded><![CDATA[<p>[...] How Amazon.com Became the SEO-Smartest Retailer Online [...]</p>
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		<title>By: Matt McGee</title>
		<link>http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15490</link>
		<dc:creator>Matt McGee</dc:creator>
		<pubDate>Thu, 01 Nov 2007 05:07:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15490</guid>
		<description>Thanks for the great info, Carsten - very cool. 

And Miriam - yes, thanks for clarifying what you meant.</description>
		<content:encoded><![CDATA[<p>Thanks for the great info, Carsten &#8211; very cool. </p>
<p>And Miriam &#8211; yes, thanks for clarifying what you meant.</p>
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		<title>By: carsten cumbrowski</title>
		<link>http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15482</link>
		<dc:creator>carsten cumbrowski</dc:creator>
		<pubDate>Wed, 31 Oct 2007 08:03:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15482</guid>
		<description>The video product reviews are relatively new, maybe a few weeks by now (I believe it was launched at the end of September). The other stuff is &quot;old&quot;. 

I am an active Amazon.com customer for years (and spend way too much money there hehe). That&#039;s why I know that kind of stuff. 

&lt;a href=&quot;http://www.amazon.com/gp/pdp/profile/A2P0KCC7P6ABF0&quot; rel=&quot;nofollow&quot;&gt;My Amazon profile&lt;/a&gt; ranks in the top 20 if you search for my name at Google and guess what, you can add links to it, which are do-follow, giving you some rewards back for your hard work providing content for them (the content you create links back to your profile, boosting it).

Amapedia is not that successful. I am among the &quot;Top Content Producers&quot; for it and I only added or edited 8 pages there. It&#039;s mostly maintained by in-house staff. But you know what, links from those articles also pass Google juice. Check for yourself, see for example &lt;a href=&quot;http://amapedia.amazon.com/view/Vangelis/id=465806&quot; rel=&quot;nofollow&quot;&gt;this article about &quot;Vangelis&quot;&lt;/a&gt;. Maybe the fact that it does pass juice will encourage some people to produce some useful content. 

Btw. &lt;a href=&quot;http://www.revenews.com/jimmydaniels/2007/01/amazons-product-wiki-amapedia.html&quot; rel=&quot;nofollow&quot;&gt;Amapedia was launched&lt;/a&gt; by Amazon in January this year. 

Cheers!
Carsten</description>
		<content:encoded><![CDATA[<p>The video product reviews are relatively new, maybe a few weeks by now (I believe it was launched at the end of September). The other stuff is &#8220;old&#8221;. </p>
<p>I am an active Amazon.com customer for years (and spend way too much money there hehe). That&#8217;s why I know that kind of stuff. </p>
<p><a href="http://www.amazon.com/gp/pdp/profile/A2P0KCC7P6ABF0" rel="nofollow">My Amazon profile</a> ranks in the top 20 if you search for my name at Google and guess what, you can add links to it, which are do-follow, giving you some rewards back for your hard work providing content for them (the content you create links back to your profile, boosting it).</p>
<p>Amapedia is not that successful. I am among the &#8220;Top Content Producers&#8221; for it and I only added or edited 8 pages there. It&#8217;s mostly maintained by in-house staff. But you know what, links from those articles also pass Google juice. Check for yourself, see for example <a href="http://amapedia.amazon.com/view/Vangelis/id=465806" rel="nofollow">this article about &#8220;Vangelis&#8221;</a>. Maybe the fact that it does pass juice will encourage some people to produce some useful content. </p>
<p>Btw. <a href="http://www.revenews.com/jimmydaniels/2007/01/amazons-product-wiki-amapedia.html" rel="nofollow">Amapedia was launched</a> by Amazon in January this year. </p>
<p>Cheers!<br />
Carsten</p>
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		<title>By: Miriam</title>
		<link>http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15467</link>
		<dc:creator>Miriam</dc:creator>
		<pubDate>Tue, 30 Oct 2007 21:01:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15467</guid>
		<description>Hi Matt,
Maybe I wasn&#039;t clear on that. If you have a website, you could have a page linking to all of your Amazon reviews. That&#039;s what I meant. Does that make sense?

Miriam</description>
		<content:encoded><![CDATA[<p>Hi Matt,<br />
Maybe I wasn&#8217;t clear on that. If you have a website, you could have a page linking to all of your Amazon reviews. That&#8217;s what I meant. Does that make sense?</p>
<p>Miriam</p>
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