Comments on: How Amazon.com Became the SEO-Smartest Retailer Online http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Fri, 05 Sep 2008 22:26:03 +0000 http://wordpress.org/?v=2.5.1 By: Donace http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-41906 Donace Mon, 07 Jul 2008 22:42:56 +0000 http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-41906 This ofc i feel is premeditated by amazon as if they rank high for a product name or category this will lead to more 'clickthroughs' to their product page and added on to the fact that their prices are highly competitive would lead to greater sales. It good to see people thinking :p This ofc i feel is premeditated by amazon as if they rank high for a product name or category this will lead to more ‘clickthroughs’ to their product page and added on to the fact that their prices are highly competitive would lead to greater sales.

It good to see people thinking :p

]]> By: This Week In SEO - 11/2/07 | TheVanBlog http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-17716 This Week In SEO - 11/2/07 | TheVanBlog Sun, 03 Feb 2008 19:42:25 +0000 http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-17716 [...] How Amazon.com Became the SEO-Smartest Retailer Online [...] [...] How Amazon.com Became the SEO-Smartest Retailer Online [...]

]]> By: This Week In SEO - 11/2/07 - TheVanBlog http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15560 This Week In SEO - 11/2/07 - TheVanBlog Mon, 05 Nov 2007 19:50:28 +0000 http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15560 [...] How Amazon.com Became the SEO-Smartest Retailer Online [...] [...] How Amazon.com Became the SEO-Smartest Retailer Online [...]

]]> By: Matt McGee http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15490 Matt McGee Thu, 01 Nov 2007 05:07:30 +0000 http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15490 Thanks for the great info, Carsten - very cool. And Miriam - yes, thanks for clarifying what you meant. Thanks for the great info, Carsten - very cool.

And Miriam - yes, thanks for clarifying what you meant.

]]> By: carsten cumbrowski http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15482 carsten cumbrowski Wed, 31 Oct 2007 08:03:31 +0000 http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15482 The video product reviews are relatively new, maybe a few weeks by now (I believe it was launched at the end of September). The other stuff is "old". I am an active Amazon.com customer for years (and spend way too much money there hehe). That's why I know that kind of stuff. <a href="http://www.amazon.com/gp/pdp/profile/A2P0KCC7P6ABF0" rel="nofollow">My Amazon profile</a> ranks in the top 20 if you search for my name at Google and guess what, you can add links to it, which are do-follow, giving you some rewards back for your hard work providing content for them (the content you create links back to your profile, boosting it). Amapedia is not that successful. I am among the "Top Content Producers" for it and I only added or edited 8 pages there. It's mostly maintained by in-house staff. But you know what, links from those articles also pass Google juice. Check for yourself, see for example <a href="http://amapedia.amazon.com/view/Vangelis/id=465806" rel="nofollow">this article about "Vangelis"</a>. Maybe the fact that it does pass juice will encourage some people to produce some useful content. Btw. <a href="http://www.revenews.com/jimmydaniels/2007/01/amazons-product-wiki-amapedia.html" rel="nofollow">Amapedia was launched</a> by Amazon in January this year. Cheers! Carsten The video product reviews are relatively new, maybe a few weeks by now (I believe it was launched at the end of September). The other stuff is “old”.

I am an active Amazon.com customer for years (and spend way too much money there hehe). That’s why I know that kind of stuff.

My Amazon profile ranks in the top 20 if you search for my name at Google and guess what, you can add links to it, which are do-follow, giving you some rewards back for your hard work providing content for them (the content you create links back to your profile, boosting it).

Amapedia is not that successful. I am among the “Top Content Producers” for it and I only added or edited 8 pages there. It’s mostly maintained by in-house staff. But you know what, links from those articles also pass Google juice. Check for yourself, see for example this article about “Vangelis”. Maybe the fact that it does pass juice will encourage some people to produce some useful content.

Btw. Amapedia was launched by Amazon in January this year.

Cheers!
Carsten

]]> By: Miriam http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15467 Miriam Tue, 30 Oct 2007 21:01:26 +0000 http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15467 Hi Matt, Maybe I wasn't clear on that. If you have a website, you could have a page linking to all of your Amazon reviews. That's what I meant. Does that make sense? Miriam Hi Matt,
Maybe I wasn’t clear on that. If you have a website, you could have a page linking to all of your Amazon reviews. That’s what I meant. Does that make sense?

Miriam

]]> By: Matt Ellsworth http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15463 Matt Ellsworth Tue, 30 Oct 2007 14:11:38 +0000 http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15463 Amazon also has the tagging system in place so you can add tags to products. then sort by the tags, etc. Amazon also has the tagging system in place so you can add tags to products. then sort by the tags, etc.

]]> By: Matt McGee http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15461 Matt McGee Tue, 30 Oct 2007 06:31:09 +0000 http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15461 I haven't seen any such reviews on Amazon yet, Miriam -- I think it's very new, hot off the presses. If you want to see one in action, poke around Buy.com and you might see one of their reviews from ExpoTV.com. I'm not sure this opens up an opportunity like the one you describe. Amazon doesn't (to my knowledge) offer any place where you can go watch all of one person's video reviews. I think the scenario you describe is much more likely to happen on YouTube, where you can create your own "channel" and market it, get subscribers, etc. David - I agree with you. I can't see myself sitting through a video review of a movie, CD, book, and many other products Amazon sells. But I could see myself sitting through a review of a home theater system, maybe even a video game, and maybe even some power tool -- hopefully the person shows you the product and how to use it, and the review has more value. I don't think they're syndicated to YouTube, either. Just on Amazon from what I could see. I haven’t seen any such reviews on Amazon yet, Miriam — I think it’s very new, hot off the presses. If you want to see one in action, poke around Buy.com and you might see one of their reviews from ExpoTV.com.

I’m not sure this opens up an opportunity like the one you describe. Amazon doesn’t (to my knowledge) offer any place where you can go watch all of one person’s video reviews. I think the scenario you describe is much more likely to happen on YouTube, where you can create your own “channel” and market it, get subscribers, etc.

David - I agree with you. I can’t see myself sitting through a video review of a movie, CD, book, and many other products Amazon sells. But I could see myself sitting through a review of a home theater system, maybe even a video game, and maybe even some power tool — hopefully the person shows you the product and how to use it, and the review has more value.

I don’t think they’re syndicated to YouTube, either. Just on Amazon from what I could see.

]]> By: share.websitemagazine.com http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15446 share.websitemagazine.com Mon, 29 Oct 2007 14:09:31 +0000 http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15446 <strong>How Amazon.com Became the SEO-Smartest Retailer Online...</strong> Answer: By turning their web site into a playground for shoppers like you and me.... How Amazon.com Became the SEO-Smartest Retailer Online…

Answer: By turning their web site into a playground for shoppers like you and me….

]]> By: davidmihm http://www.smallbusinesssem.com/how-amazoncom-became-the-seo-smartest-retailer-online/945/#comment-15443 davidmihm Mon, 29 Oct 2007 13:16:51 +0000 http://www.smallbusinesssem.com/2007/10/28/how-amazoncom-became-the-seo-smartest-retailer-online/#comment-15443 Hey Matt, I'm going to take a slightly different take on this. I of course don't disagree that Amazon is the best retailer @ SEO & I'm always open to more UGC. But one of the things I like to do in the browsing phase is SKIM the reviews. I can't exactly SKIM a video in 15 seconds. I think that quick "star ratings" and 2-sentence blurbs are actually going to be far more successful in terms of how useful they are, unless you're talking about MAJOR $$ items like digital cameras and the like. One question: are these videos going to get syndicated to YouTube, etc, or are they purely Amazon material? I would think that everything I just said doesn't matter if you can get videos in front of a video-ready audience. Hey Matt, I’m going to take a slightly different take on this.

I of course don’t disagree that Amazon is the best retailer @ SEO & I’m always open to more UGC. But one of the things I like to do in the browsing phase is SKIM the reviews. I can’t exactly SKIM a video in 15 seconds.

I think that quick “star ratings” and 2-sentence blurbs are actually going to be far more successful in terms of how useful they are, unless you’re talking about MAJOR $$ items like digital cameras and the like.

One question: are these videos going to get syndicated to YouTube, etc, or are they purely Amazon material? I would think that everything I just said doesn’t matter if you can get videos in front of a video-ready audience.

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