Lee Odden interviews Adam Lasnik of Google today, and they spend a couple questions discussing Google Base, which happens to be one search marketing opportunity that I think a lot of small businesses are overlooking … and shouldn’t be.
Google Base has already been integrated into the main SERPs for some real estate searches and, if memory serves me correctly, for some job-related searches. But really, the possibilities are almost endless and there’s nothing to suggest we won’t see more of Base being integrated into the main SERPs in the future.
So if you’re not familiar with it, start with what Adam recommended: Google Base Info. & Quick Facts.
[tags]google, google base, small business, online marketing, sem[/tags]