“GroupThink” is where I turn the blog post over to you.
Let’s say you work for a large company with multiple departments, and each department controls its own section of the site. You’re the new SEO guy/gal, and the Marketing VP is afraid of what you’re going to do to the site as a whole.
Rather than let you loose on optimizing everything, they tell you, “For starters, we’ll give you one page to optimize. Depending on how it goes, we’ll let you optimize others later.”
What page do you choose?
Comments are open!
(Granted, I’m not telling you if this is a retail site, corporate info. site, or what. Pick one and tell me what you’d do. Or, if you have different answers for different types of sites, feel free to explain ’em all.)