“GroupThink” is where I turn the blog post over to you. This is the third edition. Here’s the question:
For small business owners/staff: Is the current state of the economy going to impact your marketing strategy or tactics for the upcoming holiday season?
For marketers: Is the current state of the economy going to impact the advice and recommendations you’ll be giving to your clients for the upcoming holiday season?
In other words, what are your expectations for shopper behavior during the holidays, and how will you react where your marketing is concerned?