Real quick post here (I hope) about fresh content in Google’s search results.
Google has been emphasizing fresh content in its search results for some time now. That link goes back to November 2011, and when I write on Search Engine Land about Google’s monthly search quality changes, they often include something about fresh content.
Today’s Article & Google Freshness
About four hours ago, I published a post on this blog with this headline: The Fallacy of Timing Blog Posts & Social Media Updates.
Note, too, that I wrote a different title tag for that article: There’s No Best Time to Publish Blog Posts & Social Updates. I was specifically targeting the search phrase, “best time to publish blog posts.”
The article has received a fair amount of visibility on Twitter with a variety of tweets and retweets, as well as on facebook and Google+.
Fresh Results in Action
Have a look at Google’s current search results for that phrase: (click for larger version)
As you can see, my post already ranks No. 3 on that phrase — this is despite only having one inbound link that I know of (from Marketingland.com). But it does have social sharing and freshness in its favor.
Right below my post is a Google+ post from AJ Kohn, which probably has zero inbound links (outside of plus.google.com) to go along with a few +1s and comments. But it’s fresh (and it comes from a trusted Google+ user).
Now … I would assume that these search results will eventually look different. When? Could be a couple hours, could be a couple days … who knows. With all of the more established content on the web about “best time to publish blog posts,” this fresh content will eventually settle further down in the search results.
But for now, with Google’s emphasis on fresh content (plus social/author popularity), it’s interesting to see how quickly a piece of content can get page one visibility, isn’t it?