Local search just keeps getting more interesting every week, doesn’t it? And that’s usually thanks to Google’s continued aggressive approach to seeking and acquiring content and data for Google Maps.

Today’s news is about the addition of PennySaver content into Google Maps. Daniel McMahon details some of what’s included in the arrangement:

Google will receive the data online from PennySaverUSA.com and its affiliate publishers. The data will include business name, mailing address, telephone number, e-mail address, hours of operation, payment methods and other relevant information.

This is obviously good news for what I’d call the ultra-small businesses — mom-and-pop size operations — who traditionally may have only marketed locally via an outlet like PennySaver.

It’s also yet another step in Google’s aggressive approach to gathering and presenting local business data. I think Greg Sterling is right to wonder about Google bringing in a “broader range of local content” in the future. I think we can count on that.

[tags]google, google maps, pennysaver, local search[/tags]