Unless you’re really new around here, you should know that trust is a big deal to me. I’ve written about it on several occasions and continue to believe it’s the best strategy for achieving long-term business success — both online and offline.
So it was with some interest that I watched this recent Google video in which Matt Cutts answers the question, “What does Google mean when it talks about ‘trust’?”
Matt basically explains that “trust” is a catch-all term that Google uses, not a specific ranking signal — there’s no “trust rank” score, but it’s similar to a website’s overall reputation and authority.
I put Trust at the top of my SEO Success Pyramid way back in early 2008, and I wouldn’t change a thing if I were redoing that image today.
Google doesn’t offer any specifics about how to earn trust in that video, but that image above is my explanation for how to do it. I also asked a couple dozen peers how they think businesses camn earn trust in this article: Why Trust Matters & How To Earn It.
As you start making plans for 2012, keep the idea of “trust” in mind. And make sure that everything you do online and offline is done with the idea of gaining the trust of your customers, potential customers … and the search engines.