There’s a real push in the local search industry to go after small businesses that don’t have a web site and get them on board with search marketing. As I describe in the Yahoo Local Marketing Guide, Yahoo offers what they call a “locator page” for small business without a web site. Same goes for some of the sites I describe in the Guide to Other Local Search Marketing options.

Now Google is jumping on board by offering local merchants a chance to add coupons to a Google Maps business listing. At the moment, coupons are being sourced from ValPak, a huge direct marketing company. But in time, businesses using Google Maps & AdWords will be able to add a printable coupon — and when they do, the listing in Google Maps will include a small, distinguishing coupon icon. You don’t need a web site to take part, because your “print this coupon” page will serve as the click-thru landing page.

If you’re interested in adding a coupon (it’s free) to your Google Maps listing, follow the instructions I describe in the Guide to Google Local Search. Mind you, Danny makes a keen observation on the SEW blog that there may not be much value here until Google allows coupon-based searching.