Facebook made big news today with the introduction of a new News Feed experience, one that’s going to roll out slowly to all users.
I’m sure there are things to be said about how it will impact small businesses with Facebook Pages, but I’ll wait until I’ve been able to play with the new News Feed before sharing any thoughts on that.
In the meantime, Facebook’s Dan Levy was speaking earlier this week at the Borrell Local Online Advertising Conference and shared this updated number:
There are now more than 15 million Facebook Pages.
That’s up from the 13 million figure that was reported in December. As a reminder, this number
- represents worldwide Pages
- is not just business Pages, but includes all Page categories
On a related note, Facebook also said — during its January earnings call — that about 500,000 Page owners had tried Sponsored Posts. About 30 percent of those are new Facebook advertisers, and 70 percent become repeat advertisers.
It’ll be interesting to watch how those numbers progress while the new News Feed becomes more widely available.