There are some interesting numbers about small businesses and social media usage in the latest Small Business Happiness Index from VistaPrint. And it’s actually “micro-businesses” that we’re talking about here — those with 10 or fewer employees.
According to VistaPrint’s survey of about 1,200 microbusinesses, 65% of them are currently using social media. Of that group:
- 49% say Facebook is their primary social media marketing platform
- 7% identify LinkedIn as their main social media platform
- less than 3% say Twitter is their primary social media marketing outlet
Not surprised at all about the Facebook stat. Somewhat surprised to see LinkedIn ahead of Twitter, however. This suggests that Twitter still has a lot of work to do when it comes to educating small business owners — something it’s been focusing on with things like its Twitter for Business mini-site.