Raise your hand if, like me, you really need to give more time and energy to the advertising options that are available on Facebook. Yeah. Thought so. If you’re a small/local business with a very targeted audience, this could be big news: You can now target ads on Facebook at the ZIP code level.
Facebook’s done a pretty remarkable job of building out its ad platform and there were already a lot of interesting targeting options — especially when they’re used in combination with one another. And this new ZIP code option makes it potentially more valuable for a lot of small/local businesses.
Here’s what it looks like — it’s brain-dead simple to use:
As you choose ZIP codes, Facebook shows as “estimated reach” in the right column of the page. But I suspect you’ll want to take their “this may not be accurate” disclaimer to heart with these ZIP code ads: Using the three ZIP codes above, Facebook says the estimated reach is more than 52,000 people. But I’m not sure if 52,000 people even live in those three Kennewick ZIPs.
Still, a nice addition.
(via Inside Facebook)