Facebook is announcing its 3rd-quarter financials today, and the conference call with investors included an update on how many small businesses have a Facebook business page.
The quote, which came from COO Sheryl Sandberg, was as follows:
12.8 million local businesses have a Facebook business page.
That’s a 16.4 percent increase from the 11 million SMB Facebook pages that the company reported just three months ago. At that time, I compared it to the eight million claimed Google Place Pages; I’m not aware of any new statistic from Google about how many SMBs have claimed their local listing, so it’s tough to compare. Google’s stat dates back to December 2011 … almost a year ago.
But if small business owners are creating new Facebook business pages at a 16.4 percent growth rate (quarter-to-quarter), that’s a pretty significant challenge for Google to grow the same with claimed Google+ Local Pages.