Drilling Down on Local ’07: Link-o-rama #2

The “Drilling Down on Local ’07″ Kelsey Group conference wrapped up Wednesday, and here’s a collection of links to various coverage and recaps of the event. (If you missed it, here’s the first link-o-rama.)

• Donna B.: Yahoo unlocks local advertising value online – Stats: “At Yahoo last year, local searches accounted for 14% of all searches conducted versus 11% the year before. Out of the 130 million monthly unique users of Yahoo last year, 116 million of them came to Yahoo with local intent.
• Donna B.: Deal time: Partnering drives local ad sales ecosystem
• Donna B.: Nokia gets local: Mapping, navigation smart2go platform
• Donna B.: IAC’s Peter Horan: Front door content drives local strategy
• Donna B.: Intuit: The next local Advertising Agency? – Stats: “Less than 5% of small businesses’ marketing budgets are allocated for online and in the last 12 months, only 22% of small businesses marketed online.”
• Peter K.: Local ’07: Hilary Schneider Keynote
• Peter K.: Local ’07: Yellowpages.com Provides IPTV Peek
• Peter K.: Local ’07: Veronis on Local’s Financial Outlook
• Howard Owens: Hillary Schneider on Yahoo!’s local efforts
• Mike Boland: Live From DDL: Video, Video, Video – video is the next “big thing” in local advertising, so watch out
• Mike Boland: Live from DDL: Social Media and Mobile
• ClickZ.com: IAC’s Horan Talks Integration – CitySearch will soon add video ads from local businesses (!)

[tags]local search[/tags]

Category: Local Search

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