According to the recent “Network Solutions State of Small Business” report, 9% of small business owners will spend less on their website, or forgo a website completely, in favor of using social media. (The stat is buried a bit in that page/link.) That’s not all…
In an analysis of that data Steve King of Emergent Research says “we do think over the next 5 years Facebook is going to become the primary website for roughly half of all small businesses that are online.”
Don’t be one of those small businesses. As I’ve said before, social media should never be your primary web asset. It can disappear at any time and leave you empty-handed.
Better advice: understand and optimize the web equity that you own and can control for eternity.