I sometimes get asked by clients if they should ever link to the competition. Is it okay? Good idea? Bad idea? The answer I give is that sometimes it makes sense, and sometimes it doesn’t … there’s no blanket answer.
It’s an interesting question, and so it was with some interest that I stumbled upon the home page of one of my local TV stations, KVEW-TV, and discovered a “News Scanner” section that links not only to stories on the local newspaper web site, but also to stories on KEPR-TV’s web site — a primary competitor.
The question for you… Do you ever link to the competition? If so, when? And, if you do, are they clean links or do you nofollow them? Share your thoughts and strategies in the comments…