Short answer: I don’t think so.
You may see a few articles and blog posts today citing the latest Reply.com (the company that bought Merchant Circle last year) small business survey, and this is another.
The survey of more than 3,400 SMBs covered a lot of topics, from politics to business conditions to mobile marketing and — what I’m focusing on — a couple questions about social media marketing.
Small business owners were asked to indicate what channels/sites they use — first, what free social media marketing they do, and then what paid social media marketing they do. I’m writing this in advance of the study being made public, and I suspect much will be made of the survey showing that more SMBs (49.2 percent) are using Google+ than Twitter (32.8 percent).
That may be the case, particularly if you’re counting the not-yet-fully-integrated Google+ Local Pages into the mix as part of Google+.
But when asked about pay services, a full 12.6 percent indicated that they’re paying to use Google+. Say what??
See both questions and responses below:
Unless I’m having a complete brain-melt (always a possibility), there’s nothing a SMB can pay for right now when it comes to marketing on Google+. Is there?
I suspect that 12.6 percent is AdWords (and AdWords Express) customers who may think that the “Google+” option on the survey meant “Google, plus all Google services.” They don’t seem to understand that Google+ is itself a Google product. And if that’s the case, Google still has a lot of education to do when it comes to Google+ and small business owners.
Comments are open: Am I misinterpreting the statistics above?