I actually feel bad for real estate agents these days. They get bombarded with crap from companies that sell pre-written Facebook status updates and ignorant SEO services. They get bad SEO advice from official channels. And they see something like this on the floor of the National Association of REALTORs conference and expo last year:
I love and recommend social media as much as the next guy, but your social network should NEVER be your #1 business asset. Why?
Remember AOL in the 1990s?
Remember MySpace in the 2000s?
They owned the online landscape. And now where are they? Shells of what they were before. And they’re not on anyone’s “must utilize” list of social/online networks. (Not even bands are finding MySpace as necessary as it used to be; they’re moving to Facebook.) Facebook and Twitter could disappear a year from now. It doesn’t seem likely, but neither did the fall of AOL and MySpace.
Better Advice: Own Your Own Digital Assets
Yes, you can and probably should be visible on Facebook, Twitter, LinkedIn, etc. But those should never be your #1 business asset — they should promote your primary business assets.
1.) Invest your time, energy, and money in something you own and control, not something that can disappear a year or two from now.
2.) Build your own business assets, not someone else’s.
3.) And, by all means, real estate agent or not, if you see a sign like the above, do not follow that social media advice.