Archive for July, 2013

4 Things That Tend To Trigger Yelp’s Review Filter

Filed in Reputation Mgmt., Word of Mouth by Matt McGee on July 31, 2013 9 Comments
4 Things That Tend To Trigger Yelp’s Review Filter

Yesterday on Marketing Land, I wrote about a recent study of Yelp’s review filter and the things that tend to impact whether a review gets filtered or not. The results, I think, tend to confirm — or at least support — some of the conventional wisdom that Yelp users/observers have talked about already. There were […]

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Here’s a Great SEO Quote (from @TheGrok)

Filed in SEO by Matt McGee on July 15, 2013 8 Comments
Here’s a Great SEO Quote (from @TheGrok)

From Bryan Eisenberg in a recent post: In the near future, companies that will get great rankings won’t think of their websites and digital content as the center of the universe. They will think about the customer as the center of the universe. Here’s the full article, well worth reading.

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Local U Advanced: The Promo Video!

Filed in Conferences/Educ. by Matt McGee on July 12, 2013 2 Comments
Local U Advanced: The Promo Video!

I’m really proud of this. The whole Local U team is really proud of this. With the great help of Spokane’s Mojo Labs, we now have a professional, four-minute promo video that introduces the Local U concept perfectly. We shot it last month during Local U Advanced in Seattle and it turned out great. Have […]

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SBSM Mailbag: How Best to Charge Small Businesses for SEO Services?

Filed in MY BEST POSTS, SEO by Matt McGee on July 9, 2013 8 Comments
SBSM Mailbag: How Best to Charge Small Businesses for SEO Services?

Kris recently sent in a good question about providing SEO services for small businesses; more specifically, about the business model and billing: I usually work on a monthly retainer-syle basis with no contract. I sometimes feel apprehensive about this because I feel that huge value is delivered in the plan and strategy that is done […]

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Local Search & Facebook: A Few Changes

Filed in Local Search, Social Media by Matt McGee on July 9, 2013 1 Comment
Local Search & Facebook: A Few Changes

An update to my previous post on what local search looks like in Facebook’s Graph Search: Facebook has started rolling out Graph Search fully to US users, and over the last six months, there’ve been a few changes in how local businesses show up in Graph Search local results. The primary change that I’ve noticed […]

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SMX East: Local, Content & SEO Diversity Sessions (What I’m Looking For)

Filed in Conferences/Educ. by Matt McGee on July 3, 2013 0 Comments
SMX East: Local, Content & SEO Diversity Sessions (What I’m Looking For)

SMX East is coming up in a couple months (October 1-3 in NYC), but we’re already well underway with the planning. I’ll be moderating three sessions this time around, and since we’re accepting speaking pitches right now (submit yours here), I wanted to share some thoughts on what I’m looking for and what I want […]

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