Archive for May, 2013

7 Building Blocks for Starting a Small Business Blog

Filed in Blogging, MY BEST POSTS by Matt McGee on May 29, 2013 10 Comments
7 Building Blocks for Starting a Small Business Blog

I’ve written a lot of articles in the last couple years for small business bloggers. In going through them, it seems like the best ones fit into seven areas that I believe can serve as a guide for any business that’s just starting a new company blog. (And can serve as a reminder, perhaps, for […]

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What Small Business Owners Should Know About Google Glass

Filed in Local Search by Matt McGee on May 24, 2013 1 Comment
What Small Business Owners Should Know About Google Glass

The main thing to know: Glass is a pretty powerful device when it comes to finding local businesses. The next-main thing: You’re in great shape if you rank No. 1 in a Google local listings 3-pack or 7-pack. Google Glass is new, still very much a beta (or alpha) product, and is likely to develop […]

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How Often Should I Blog?

Filed in Blogging by Matt McGee on May 21, 2013 20 Comments
How Often Should I Blog?

The tweetable answer to the “How often should I blog?” question is this: Blog as often as possible, as long as you’re writing content that offers value to readers. But obviously there’s more nuance involved in answering this question, so let’s dive a little deeper into the benefits of regular blogging. My Usual Advice: Two […]

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A Tour of the New Google Maps [15 Screenshots]

Filed in Google, Local Search by Matt McGee on May 19, 2013 7 Comments
A Tour of the New Google Maps [15 Screenshots]

Google announced an overhaul to Google Maps at last week’s Google I/O conference and, judging from what I saw on screen during the keynote, it looked very spiffy. It also looked like a pretty substantial change from the existing Google Maps, so I’ve been anxious to find time to sit down and give it a […]

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Google Finally Starts to Kill Zagat Scores

Filed in Google, Local Search by Matt McGee on May 17, 2013 0 Comments
Google Finally Starts to Kill Zagat Scores

I wish you could’ve seen my face on Wednesday during the keynote at Google I/O. My eyes lit up big and bold and I’m sure my mouth opened wide while I wondered, “Did I just really see and hear them kill Zagat scores?” Indeed, I did. Google even announced it on their blog, too. This, […]

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Call Tracking: The Risks & Advice from Professor Maps

Filed in Local Search by Matt McGee on May 14, 2013 0 Comments
Call Tracking: The Risks & Advice from Professor Maps

Call tracking is a topic that comes up at every Local U workshop that we put on and, in most cases, it’s because call tracking has caused all kinds of problems for the local business that’s doing it. Professor Maps, AKA Mike Blumenthal, has written an easy-to-understand overview of the risks involved in call tracking, […]

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