Archive for March, 2013

The Value of Showing Up on Social Media

Filed in MY BEST POSTS, Social Media by Matt McGee on March 29, 2013 5 Comments
The Value of Showing Up on Social Media

That’s an old statistic from 2011. You may remember me writing about it before: 63 percent of U.S. consumers are more likely to use a local business if it has information available on a social networking site. I mention that stat regularly when I’m speaking at Local U workshops about social media for local businesses. […]

Continue Reading »

My Definition of “Social Media Expert” is Different from Social Media Experts…

Filed in Social Media by Matt McGee on March 26, 2013 5 Comments
My Definition of “Social Media Expert” is Different from Social Media Experts…

… and that’s okay, I guess. I say this because I see social media experts: 1.) Publishing valuable, original content on someone else’s domain. I just don’t get this at all. Why would anyone, much less a social media expert, publish their own content in such a way that it creates value for some other […]

Continue Reading »

My “Beal Deal” Interview is Online

Filed in Interviews by Matt McGee on March 23, 2013 3 Comments
My “Beal Deal” Interview is Online

Andy Beal is doing a really cool and fun interview series called The Beal Deal that features a new Q&A every Saturday morning with marketing industry personalities on his Marketing Pilgrim website. Aside from the great conversations, I love that Andy’s posting these on Saturday mornings and giving people something fun to read on weekends, […]

Continue Reading »

What Google Reader’s Shut Down Means For Bloggers & Publishers

Filed in Blogging, MY BEST POSTS by Matt McGee on March 18, 2013 3 Comments
What Google Reader’s Shut Down Means For Bloggers & Publishers

There’s been a lot of crying and screaming in the past few days since Google said it would close Google Reader on July 1st. Personally, it’s a hassle for those of us that rely on RSS for collecting information from our favorite blogs and websites. But what does it mean professionally? Let’s put our blogger/publisher […]

Continue Reading »

SEO Madness 2013 is On! Sign Up Now

Filed in Off-Topic by Matt McGee on March 17, 2013 0 Comments
SEO Madness 2013 is On! Sign Up Now

Our big annual March Madness tourney for SEOs and online marketers around the world is open again! It’s time for SEO Madness 2013! As always, we’re using Yahoo’s tourney pick-em game to run our SEO Madness group, so you’ll need a Yahoo account to play. If you’re ready to go, the group details are below: […]

Continue Reading »

How To: Use Twitter as a Listening Station

Filed in MY BEST POSTS, Social Media by Matt McGee on March 14, 2013 3 Comments
How To: Use Twitter as a Listening Station

Twitter can be a tough nut for small businesses to crack. You send out tweet after tweet after tweet and … nothing. (This is why Twitter has been doing small biz education and on-boarding for a while now.) So if being active isn’t working, try being passive. Passive? Yes. I mean: use Twitter as a […]

Continue Reading »