Archive for January, 2013

Foursquare Gives Business Owners a Management App

Filed in Local Search by Matt McGee on January 29, 2013 1 Comment
Foursquare Gives Business Owners a Management App

This is a nice touch from Foursquare, I think. They’ve created a mobile app that business owners can use to help manage their Foursquare listing. The app is available for both iPhone and Android devices, and is obviously meant to appeal to business owners that don’t have time to sit at a computer and keep […]

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The #1 Problem with Local Blogging & Local Content

Filed in Blogging, MY BEST POSTS, Web Site Content by Matt McGee on January 22, 2013 16 Comments
The #1 Problem with Local Blogging & Local Content

In a word: Conversion. That’s the main problem with local blogging and local content. It’s often easy to get local traffic to your website or blog, but in a lot of cases, you’re going to have trouble converting that traffic into customers. Don’t get me wrong. I’m generally a big believer in local blogging but, […]

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Local U Headed to Texas in Two Weeks

Filed in Conferences/Educ. by Matt McGee on January 21, 2013 0 Comments
Local U Headed to Texas in Two Weeks

If you’re a small business located in Austin or Corpus Christi, TX — or you know one that is — give some thought to attending our upcoming Local University workshops. We’ll be in Austin on February 6th for two half-day sessions. Choose either the 8am to noon session or the 1pm to 5pm session, whatever […]

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What Local Search Looks Like in Facebook’s New Graph Search

Filed in Local Search, Social Media by Matt McGee on January 16, 2013 6 Comments
What Local Search Looks Like in Facebook’s New Graph Search

Facebook announced a substantial upgrade to its search function on Tuesday called Facebook Graph Search. (An awful name, by the way. Wow.) It’s not search in the way that we search Google or Bing for info that’s somewhere out there on the web; this is Facebook-centric search for information that’s inside Facebook’s walls. It’s search […]

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Google Was Definitely Violating Its Own Review Policy

Filed in Google, Local Search by Matt McGee on January 15, 2013 0 Comments
Google Was Definitely Violating Its Own Review Policy

Via Mike Blumenthal comes word that Google has again/further clarified its stance on incentivizing reviews with this response in the Help forums: … it is against our reviews guidelines to trade money for reviews … That’s in response to a question about a Minnesota plumber that asks customers to leave reviews online, then chooses one […]

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More Thoughts on Owning Content & Where It’s Hosted

Filed in Social Media by Matt McGee on January 11, 2013 3 Comments
More Thoughts on Owning Content & Where It’s Hosted

Countless times I’ve made the point that blogging and content is best done on your own site and domain because you own it. And, unlike posting on a platform or domain that you don’t own, you make the rules and no one can take that content away from you. Thomas Baekdal recently offered some more […]

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